Ellen has done a great job with this series. I am
pleased
to have our name attached to her well- stated views on merchandising
within
the industry.
-Gerry Giorgio, MasterTag
Trade Clips
Retail, Marketing & Trade Articles
Crunching the Numbers (pdf) - GrowerTalks, February 2008
How Available is Available? (pdf) - Seed World, February 2008
Sustaining Gen Y's Interests (pdf) - Today's Garden Center, January 2008
Following Demand (pdf) - Seed World, January 2008
Seeding a Healthier World (pdf) - Seed World, January 2008
Going Dutch (pdf) - Green Profit, November/December 2007
Consumer Buzz - Green Profit, November/December 2007
Consumer Buzz - Green Profit, September 2007
Tricked-out Containers Capture Consumers' Eyes (pdf) - GMPro Magazine, September 2007
Featured Fashions (pdf) - Today's Garden Center, September, 2007
Trial by Fair (pdf) - Today's Garden Center, September, 2007
Consumer Buzz - Green Profit, August 2007
Accenting the Positive (pdf) - Today's Garden Center, August 2007
Consumer Buzz - Green Profit, July 2007
Consumer Buzz - Green Profit, June 2007
Making the Trade (pdf) - Seed World, international edition, May 2007
Get Out into the Kitchen (pdf) - Today's Garden Center, April 2007
What's Ahead for Labels & Tags (pdf) - GMPro Magazine, April 2007
Consumer Buzz - Green Profit, April 2007
Consumer Buzz - Green Profit, March 2007
Protect That Seed! (pdf) - Seed World, February 2007
Cashing in on Consulting - Green Profit, February 2007
Consumer Buzz - Green Profit, February 2007
Consumer Buzz - Green Profit, January 2007
Consumer Buzz (pdf) - Green Profit, November/December 2006
Consumer Buzz (pdf) - Green Profit, September/October 2006
When Family Meets Business (pdf) - Today's Garden Center October, 2006
Fashion Forward (pdf) - Today's Garden Center, August 2006
Article Series
Gardening Through the Ages, an award-winning 6-part series published in Today's Garden Center, 2005-2006
Good for Body and Soul (pdf)
The Boomer Consumer (pdf)
Keeping Up With the Jonesers (pdf)
Picking Up the Slackers (pdf)
The Who, What, and How of Generation Y (pdf)
Growing Future Gardeners (pdf)
Master's Degree, a 6-part series on merchandizing published in Green Profit and GrowerTalks, 2006
#1 So You Want to Create a Program (pdf) - July 2006
#2 Putting it All Together (pdf) - August 2006
#3 Encouraging Product Pull-Through (pdf) - September/October 2006
#4 Ready for Lift-Off (pdf) - October 2006
#5 Evaluating Success (And Learning from Failures) (pdf) - November/Decenber 2006
#6 What Do You Do For An Encore? - January 2007
The Master's Degree series was a success! So much so, that a second series of six articles began in January 2008. Flower Ink is working on Master's Degree #8-12.
#8 Crunching the Numbers (pdf) - GrowerTalks, February 2008