Home and Garden Information for a Changing World
Home and garden consumers are changing. Gardening fanatics are giving way to a time-pressed, make-it-easy-for-me demographic. Compared to previous generations, emerging gardeners and homeowners have more demands on their lives and more choices on how to spend their leisure time. Increases in working hours, family, community, and social activities, sports and outdoor recreation, entertaining - how can gardening and outdoor living stand out among these options? How can we pass along the enjoyment of gardens and green spaces?
Turn to Flower Ink
Flower Ink's mission is to bridge the gap and increase communication between home and garden consumers and professionals. We provide home, garden, and outdoor living information that is relevant and effective for the changing face of today's consumer. Garden information must relate to their lives, anticipate and answer their questions, and be easy to understand. It must also visually and emotionally capture consumers' attention and have a stylish, edgy, and entertaining quality. And most importantly, home and garden content must be available in a range of media to meet the demands of an increasingly tech-savvy world.